In this great post at Mashable, Leah Betancourt profiled five journalists, including yours truly, and asked why we use social media:
There’s a lot of hype behind measuring social media ROI. But what about the payoff on an individual basis? Those who invest time into social media on a daily basis need to see a return on that time to make it worthwhile. Journalists who regularly use social media tools such as Twitter and Facebook on the job with success make it part of their daily routine, and focus on communicating quality content that’s worthwhile to recipients.
There’s good advice for everyone in this post — not just journalists. “Though this post focuses on journalists, many of their tips can be more broadly applied to anyone working with social media tools.”