{"id":11169,"date":"2015-04-23T21:12:58","date_gmt":"2015-04-24T02:12:58","guid":{"rendered":"https:\/\/www.johntedesco.net\/blog\/?p=11169"},"modified":"2024-12-24T09:42:10","modified_gmt":"2024-12-24T14:42:10","slug":"check-out-the-sponsorship-agreements-that-raise-millions-for-ut-austin-athletics","status":"publish","type":"post","link":"https:\/\/johntedesco.net\/blog\/2015\/04\/23\/check-out-the-sponsorship-agreements-that-raise-millions-for-ut-austin-athletics\/","title":{"rendered":"Check out the sponsorship agreements that raise millions for UT Austin athletics"},"content":{"rendered":"\n<p>It&#8217;s no secret that corporate sponsors help fund the richest collegiate athletics program in the country at the University of Texas at Austin. After all, company logos are plastered everywhere at games.<\/p>\n\n\n\n<p>But what are the details of those sponsorship agreements? How much does each company spend? And what do they get in return?<\/p>\n\n\n\n<p><em><strong>Related: <a href=\"https:\/\/johntedesco.net\/blog\/2009\/11\/19\/how-to-research-a-propertys-history-using-bexar-countys-free-records-search\/\" target=\"_blank\" rel=\"noopener\">How to research a property\u2019s history using Bexar County\u2019s free records search<\/a><\/strong><\/em><\/p>\n\n\n\n<p>Thanks to the Texas Public Information Act and some persistent digging, UT Sports Writer <a href=\"https:\/\/twitter.com\/mikefinger\" target=\"_blank\" rel=\"noopener\">Mike Finger<\/a> obtained copies of 19 major sponsorship agreements that answer those questions. UT fought the release of the contracts but the Texas attorney general <a href=\"https:\/\/www.documentcloud.org\/documents\/1958849-attorney-general-opinion.html\" target=\"_blank\" rel=\"noopener\">ruled they&#8217;re generally subject to open records laws<\/a>.<\/p>\n\n\n\n<p>You can <a href=\"http:\/\/www.expressnews.com\/news\/local\/article\/Corporations-buying-into-Longhorns-brand-6209163.php\" target=\"_blank\" rel=\"noopener\">check out our story<\/a> and <a href=\"https:\/\/web.archive.org\/web\/20160429064526\/http:\/\/www.expressnews.com\/sports\/college_sports\/longhorns\/item\/Interactive-database-Sponsorship-agreements-for-38704.php\" target=\"_blank\" rel=\"noopener\">view an interactive table<\/a> with links to the actual agreements (I helped make requests to other schools such as Texas Tech and Texas A&amp;M).<\/p>\n\n\n\n<p>The records show companies such as <a href=\"https:\/\/www.documentcloud.org\/documents\/1684357-nike-usa-equipment-agreement-original.html\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, <a href=\"https:\/\/www.documentcloud.org\/documents\/1684345-sponsorship-agreement-with-miller-coors.html\" target=\"_blank\" rel=\"noopener\">MillerCoors<\/a> and <a href=\"https:\/\/www.documentcloud.org\/documents\/1684293-sponsorship-agreement-with-at-amp-t.html\" target=\"_blank\" rel=\"noopener\">AT&amp;T<\/a> have pledged to pay $98 million through 2021 as UT tries to return to on-field glory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that corporate sponsors help fund the richest collegiate athletics program in the country at the University of Texas at Austin. After all, company logos are plastered everywhere at games. But what are the details of those sponsorship agreements? How much does each company spend? And what do they get in return? Related: &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Check out the sponsorship agreements that raise millions for UT Austin athletics\" class=\"read-more button\" href=\"https:\/\/johntedesco.net\/blog\/2015\/04\/23\/check-out-the-sponsorship-agreements-that-raise-millions-for-ut-austin-athletics\/#more-11169\" aria-label=\"Read more about Check out the sponsorship agreements that raise millions for UT Austin athletics\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":11179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5,6],"tags":[708,635,707,706,520],"class_list":["post-11169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-express-news-stories","category-journalism","category-open-records","tag-college","tag-express-news","tag-sponsorships","tag-sports","tag-texas-public-information-act","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Check out the sponsorship agreements that raise millions for UT Austin athletics | John Tedesco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/johntedesco.net\/blog\/2015\/04\/23\/check-out-the-sponsorship-agreements-that-raise-millions-for-ut-austin-athletics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Check out the sponsorship agreements that raise millions for UT Austin athletics\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s no secret that corporate sponsors help fund the richest collegiate athletics program in the country at the University of Texas at Austin. 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