{"id":2879,"date":"2009-09-10T18:11:16","date_gmt":"2009-09-10T23:11:16","guid":{"rendered":"http:\/\/johntedesco.net\/blog\/?p=2879"},"modified":"2024-12-26T14:52:59","modified_gmt":"2024-12-26T19:52:59","slug":"forget-the-snowman-build-an-igloo","status":"publish","type":"post","link":"https:\/\/johntedesco.net\/blog\/2009\/09\/10\/forget-the-snowman-build-an-igloo\/","title":{"rendered":"Forget the snowman &#8212; build an igloo"},"content":{"rendered":"<p>Jay Rosen at <a href=\"https:\/\/web.archive.org\/web\/20100910023325\/http:\/\/journalism.nyu.edu:80\/pubzone\/weblogs\/pressthink\/\">PressThink<\/a> came up with a <a href=\"http:\/\/twitter.com\/jayrosen_nyu\/statuses\/3727295339\">funny tweet<\/a> last week:<\/p>\n<p><a href=\"http:\/\/twitter.com\/jayrosen_nyu\/statuses\/3727295339\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.johntedesco.net\/blog\/wp-content\/uploads\/2009\/09\/pressthink1.png\" alt=\"Jay Rosen on Twitter\" title=\"Jay Rosen on Twitter\" width=\"450\" height=\"214\" class=\"aligncenter size-full wp-image-2882\" srcset=\"https:\/\/johntedesco.net\/blog\/wp-content\/uploads\/2009\/09\/pressthink1.png 450w, https:\/\/johntedesco.net\/blog\/wp-content\/uploads\/2009\/09\/pressthink1-300x142.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>It&#8217;s a clever way of pointing out that journalists are spending <em>way<\/em> too much time on stories that people can get anywhere &#8212; for free &#8212; on the Internet.<\/p>\n<p>The lesson here is that the media need to stop making so many snowmen and start building more igloos &#8212; digging up valuable facts that shelter people from a chaotic world of misinformation, and telling readers about those facts with storytelling skills that grab them and don&#8217;t let go.<\/p>\n<p><em><strong>Related: <a href=\"https:\/\/johntedesco.net\/blog\/2013\/01\/14\/how-to-make-stunning-time-lapse-videos-qa-with-photojournalist-tamir-kalifa\/\" target=\"_blank\">How to make stunning time-lapse videos: Q&#038;A with photojournalist Tamir Kalifa<\/a><\/strong><\/em><\/p>\n<p>The Hearst investigative series &#8220;Dead by Mistake&#8221; is an example of an igloo. It took months of work, the stories went into chilling detail about a little-known problem, and when the stories were published in Hearst newspapers across the country, the project went social on Facebook and Twitter and YouTube and its own Web page. It created a unique resource for readers and opened up a conversation with them.<\/p>\n<p>I&#8217;d say that&#8217;s worth $5.<\/p>\n<p>This is why it&#8217;s so frustrating to watch media corporations, including Hearst, slash newsroom budgets. Journalists are still building igloos for readers, but it&#8217;s getting harder.<\/p>\n<p>If newspapers decline to the point where we simply churn out snowmen all the time, readers are going to legitimately ask, why are we paying for this?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jay Rosen at PressThink came up with a funny tweet last week: It&#8217;s a clever way of pointing out that journalists are spending way too much time on stories that people can get anywhere &#8212; for free &#8212; on the Internet. The lesson here is that the media need to stop making so many snowmen &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Forget the snowman &#8212; build an igloo\" class=\"read-more button\" href=\"https:\/\/johntedesco.net\/blog\/2009\/09\/10\/forget-the-snowman-build-an-igloo\/#more-2879\" aria-label=\"Read more about Forget the snowman &#8212; build an igloo\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[180,722,318],"class_list":["post-2879","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-enterprise-stories","tag-journalism","tag-media","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Forget the snowman -- build an igloo | John Tedesco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/johntedesco.net\/blog\/2009\/09\/10\/forget-the-snowman-build-an-igloo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forget the snowman -- build an igloo\" \/>\n<meta property=\"og:description\" content=\"Jay Rosen at PressThink came up with a funny tweet last week: It&#8217;s a clever way of pointing out that journalists are spending way too much time on stories that people can get anywhere &#8212; for free &#8212; on the Internet. The lesson here is that the media need to stop making so many snowmen ... 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