{"id":3958,"date":"2009-12-07T20:37:07","date_gmt":"2009-12-08T01:37:07","guid":{"rendered":"http:\/\/johntedesco.net\/blog\/?p=3958"},"modified":"2017-08-31T11:14:22","modified_gmt":"2017-08-31T16:14:22","slug":"how-journalists-use-social-media","status":"publish","type":"post","link":"https:\/\/johntedesco.net\/blog\/2009\/12\/07\/how-journalists-use-social-media\/","title":{"rendered":"How journalists use social media"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/alcomm\/217097889\/\" title=\"MacBook keyboard by alcomm, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm1.static.flickr.com\/83\/217097889_0c2077ecf6.jpg\" width=\"450\" height=\"337\" class=\"aligncenter\" alt=\"MacBook keyboard\" \/><\/a><\/p>\n<p>In this <a href=\"http:\/\/mashable.com\/2009\/12\/02\/personal-social-media-roi\/\">great post at Mashable<\/a>, Leah Betancourt profiled five journalists, including yours truly, and asked why we use social media: <\/p>\n<blockquote><p>There\u2019s a lot of hype behind measuring social media ROI. But what about the payoff on an individual basis? Those who invest time into social media on a daily basis need to see a return on that time to make it worthwhile. Journalists who regularly use social media tools such as Twitter and Facebook on the job with success make it part of their daily routine, and focus on communicating quality content that\u2019s worthwhile to recipients.<\/p><\/blockquote>\n<p><em><strong>Read more: <a href=\"https:\/\/johntedesco.net\/blog\/about\/\" target=\"_blank\">About John Tedesco<\/a><\/strong><\/em><\/p>\n<p>There&#8217;s good advice for everyone in this post &#8212; not just journalists. &#8220;Though this post focuses on journalists, many of their tips can be more broadly applied to anyone working with social media tools.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this great post at Mashable, Leah Betancourt profiled five journalists, including yours truly, and asked why we use social media: There\u2019s a lot of hype behind measuring social media ROI. But what about the payoff on an individual basis? Those who invest time into social media on a daily basis need to see a &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"How journalists use social media\" class=\"read-more button\" href=\"https:\/\/johntedesco.net\/blog\/2009\/12\/07\/how-journalists-use-social-media\/#more-3958\" aria-label=\"Read more about How journalists use social media\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[186,722,318,480,564],"class_list":["post-3958","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-facebook","tag-journalism","tag-media","tag-social-media","tag-twitter","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How journalists use social media | John Tedesco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/johntedesco.net\/blog\/2009\/12\/07\/how-journalists-use-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How journalists use social media\" \/>\n<meta property=\"og:description\" content=\"In this great post at Mashable, Leah Betancourt profiled five journalists, including yours truly, and asked why we use social media: There\u2019s a lot of hype behind measuring social media ROI. But what about the payoff on an individual basis? Those who invest time into social media on a daily basis need to see a ... 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