When a research scientist at Google offers to show you how to unlock the full potential of the powerful search engine, you pay attention.
Last year Daniel Russell spoke at the Investigative Reporters and Editors conference in Boston. Dan showed us search techniques that can make anyone a better researcher. Some tips I already knew. Others I thought I understood but didn’t. And some I had no idea existed.
I thought Dan’s talk was eye-opening — and others had the same reaction. My post about his presentation last year was widely shared, so there’s enormous interest to learn more about how Google works and how to use it effectively.
Since that conference a year ago, Dan began offering online classes. I’ve had a year to practice many of these techniques. And about a week ago, Dan spoke again at the IRE conference in San Antonio with even more advice.
“You gotta know a little bit about how to make Google dance,” Dan said at his panel, Digging in with Google. “This is all mother’s milk for investigative reporters.”
I thought it’d be a good idea to compile some of the interesting new techniques, and revisit tips Dan discussed last year with some real-world examples of how journalists used them in actual news stories. Many of these methods also work on other search engines, such as Yahoo! and Bing.
These tips are for journalists, researchers, librarians and anyone else who wants to learn new ways to find information. Google will never replace the importance of shoe-leather reporting — knocking on doors and talking to real people. But Google can help reporters find the right doors to knock on and reveal surprising details about the people you’re talking to. Knowing how to find obscure information on the Internet is a vital skill for any journalist.