Tomorrow marks the maiden voyage of the Texas Tribune, a nonprofit news organization that covers state politics and issues. The Tribune might revolutionize the media landscape. Or, as founder John Thornton told Howard Kurtz of the Washington Post, it might suck.
But there’s certainly something the Texas Tribune offers that mainstream newspapers, TV and radio are struggling to achieve:
Excitement about journalism.
Read more about the Texas Tribune: Collaboration: A touchy feely buzzword in journalism that’s actually good for readers
Watch the introduction video. Can the journalists in your rapidly shrinking newsroom match this level of enthusiasm? Probably not, which explains why every reporter at the Texas Tribune used to work at a mainstream media organization.