Our new paid site was unveiled today. We still have the free site at mysanantonio.com that will offer things like breaking news, entertainment and event calendars. But in-depth stories and other features will now be tucked behind a paywall at Expressnews.com.
I’m not sure how I feel about paywalls on news sites, but I see some upsides. Thanks to the paywall, we don’t have to chase page views, so there’s no link bait or bikini-babe slideshows. There’s no extra cost for print subscribers, which rewards them for buying the newspaper. And the new site looks drop-dead gorgeous. It’s actually a pleasure to read without the distracting flash ads.
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This is an interesting strategy. Mysanantonio.com will be free and post potentially viral content, while Expressnews.com will, hopefully, generate revenue from subscribers.
What do you think?