Long-form journalism project asks for money, raises $100,000 on Kickstarter

This is pretty great.

First, a new, in-depth journalism project called Matter set a fundraising goal of $50,000 on Kickstarter.

They reached it in 38 hours.

They set a new goal of $75,000.

They reached it in four days.

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They kept going. This time, the goal was $100,000.

It took them nine days.

Can we stop talking about how people don’t want long stories online? Some people obviously do.

Let’s start talking about the best way to give them those stories.