How bit.ly can help you find interesting people on Twitter

twitterIt seems like every week someone in the media is complaining about Twitter and trivial tweets. The naysayers are probably not following the right people (if they’re following anyone at all).

One way to find interesting people on Twitter who share your interests is by using a URL shortening service. Most Web addresses are too long to fit into Twitter’s 140-character limit, so services like bit.ly have sprung up. When you shorten a URL through bit.ly, it creates a new link and tracks how often people click on it.

Plug a Web address into bit.ly, either through its home page or the bit.ly sidebar. Under “info,” you’ll see a “conversations” section, which shows you who else is tweeting about the Web page, and what they’re saying about it. Start clicking on the different Twitter accounts. Since the Web page struck a chord with them, chances are good you’ll find someone interesting to follow.

Related: How to contact an investigative reporter

Here’s an example: I read on Romenesko about a new survey showing the public mistrusts the media, but believes in its watchdog role. If you read this blog, you’ll know I found that relevant. So I tweeted it:

John's Tweet

But I wasn’t the only one. Here’s the rest of the conversation on Twitter that was tracked by bit.ly:

  • krug9614PEW: Strong Support For Watchdog Role, Despite Public Criticism Of News Media http://bit.ly/Ue2EV
  • asteris RT @goulandris US citizens still believe in the watchdog role of the media, despite falling credibility. Pew http://bit.ly/2YrNSX Hm…
  • goulandris US citizens still believe in the watchdog role of the media, despite falling credibility. PEW http://bit.ly/2YrNSX
  • philnvestigates Good news: 62% of Americans believe media keep pols “from doing things that should not be done” http://tinyurl.com/y8ntsqd
  • jimmacmillan Strong Support For Watchdog Role, Despite Public Criticism Of News Media http://su.pr/2D2lZX
  • JudeeBRT @RayLong Watchdog journalism rocks! http://bit.ly/HCg0p
  • nancymace RT @pewreasearch Despite public criticism of the media, 62% continue to support “watchdog role” for the press. http://tinyurl.com/y8ntsqd
  • RoyHP Strong Support For Watchdog Role, Despite Public Criticism Of News Media – Pew Research Center http://bit.ly/jzaBo
  • Mike_Padgett Despite criticism of news media, still strong support for its watchdog role, says new survey by Pew Research Ctr. http://tinyurl.com/y8ntsqd
  • jpeebles RT @John_Tedesco: Despite public distrust of the media, there’s still strong support for watchdog role: http://bit.ly/1jbu3 #amen
  • John_Tedesco Despite public distrust of the media, there’s still strong support for watchdog role: http://bit.ly/1jbu3
  • AdeMacLeod Despite US public criticism of media, 62% support “watchdog role” for press RT @EvidenceMatters http://tr.im/Atx1
  • EnviroEd RT @pewresearch: Despite public criticism of the media, 62% support the “watchdog role” for the press. http://tinyurl.com/y8ntsqd
  • EvidenceMatters Churchill on democracy? rt @pewresearch Despite public crit of media, 62% …support “watchdog role” for press. http://tinyurl.com/y8ntsqd
  • srubenfeld In the @pewresearch poll, there’s a direct correlation between party in power and partisan fervor for a “watchdog press.” http://tr.im/Atp6
  • srubenfeld Despite public criticism of the media, 62% continue to support the “watchdog role” for the press. http://tr.im/Atp6 (via @pewresearch)
  • steveduke RT @pewresearch: Despite criticism of the media, 62% continue to support the “watchdog role” for the press. http://tinyurl.com/y8ntsqd
  • pewresearch Despite public criticism of the media, 62% continue to support the “watchdog role” for the press. http://tinyurl.com/y8ntsqd
  • I found some cool people this way and ended up following a bunch of them today.