It’s no secret that corporate sponsors help fund the richest collegiate athletics program in the country at the University of Texas at Austin. After all, company logos are plastered everywhere at games.
But what are the details of those sponsorship agreements? How much does each company spend? And what do they get in return?
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Thanks to the Texas Public Information Act and some persistent digging, UT Sports Writer Mike Finger obtained copies of 19 major sponsorship agreements that answer those questions. UT fought the release of the contracts but the Texas attorney general ruled they’re generally subject to open records laws.
You can check out our story and view an interactive table with links to the actual agreements (I helped make requests to other schools such as Texas Tech and Texas A&M).
The records show companies such as Nike, MillerCoors and AT&T have pledged to pay $98 million through 2021 as UT tries to return to on-field glory.
